NOTE: Must be in good physical condition to perform weightlifting. Please consult with your physician before participating.
Partnership
Phi Beta Sigma Fraternity, Inc. proudly stands as a global brotherhood committed to uplifting our communities and empowering men to live healthier, stronger, and more fulfilled lives. With that mission at heart, we are thrilled to introduce the Strongest Sigma Challenge®—a dynamic international fitness movement designed to celebrate strength, wellness, and the unstoppable spirit of Sigma Men worldwide.
As we prepare to launch this groundbreaking initiative, we see an incredible opportunity to partner with you to bring this vision to life. Together, we can spark a powerful wave of motivation, community engagement, and improved health outcomes for men everywhere.
This is a Ready-Made Wellness Movement
The Strongest Sigma Challenge® will mobilize Brothers across the fraternity to train harder, stay consistent, and push each other to a higher level.
Men’s health is currently in crisis—and we have the ability to lead by example. The right partnerships will help put both organizations at the forefront of a powerful, uplifting health and fitness campaign.
By joining forces, we can create an energetic, high-visibility campaign that ignites excitement and brings thousands of men into a healthier lifestyle—many for the first time.
Team Wins Only
Benefits for the SSC Partners
Potentially gain new, consistent memberships/audiences
Partnering with Phi Beta Sigma connects your facility to a large, dedicated network of men who value health, discipline, and personal growth. With more than 100,000 active members worldwide, this collaboration brings steady foot traffic, long-term memberships, and increased awareness of gym services across multiple regions.
Strengthen presence in diverse communities
Phi Beta Sigma has deep roots in multicultural communities, local neighborhoods, and college campuses nationwide. A partnership positions the gym as a trusted ally in supporting the health and wellness of men across a wide range of ages, backgrounds, and lifestyles.
Show visible commitment to men’s health
Men’s health disparities remain a major public issue. By collaborating on the Strongest Sigma Challenge, the gym demonstrates leadership in promoting physical fitness, longevity, and mental well-being among men — especially men of color who are disproportionately impacted by preventable health conditions.
Expand brand reach through national fraternity engagement
With fraternity-wide social media campaigns, chapter-level events, regional competitions, and national visibility, your brand gains exposure across multiple marketing channels. This includes co-branded content, event integration, and the opportunity to be recognized as the official fitness partner of a major international organization.